If you have ever wanted to turn a business card, a landscape photo, or a monthly calendar into something that lives on a fridge door for years, the 90x65mm rectangular fridge magnet is the format you are looking for. At 3.5 x 2.5 inches, it is the same footprint as a standard business card — wide, generous, and built for designs that need room to breathe.
In this guide we cover exactly what this magnet is, the sizing and bleed details that trip most people up, the best ways to use it, and how to design a print-ready version for free in a couple of minutes.
What is a 90x65mm rectangular fridge magnet?
A 90x65mm rectangular fridge magnet measures 90mm wide by 65mm tall — or 3.5 x 2.5 inches in imperial. That landscape orientation is what sets it apart from the square magnet formats. It is the premium, large-format choice when a small round badge or a compact square simply will not fit your message.
Because it mirrors the dimensions of a business card, it has become the default "keepsake" format for service businesses and photographers alike. The wide canvas comfortably holds multi-line text, a logo and a phone number, or a single horizontal image without forcing you to crop away the best part of the shot.
90x65mm magnet sizing and bleed explained
This is where most first-time makers run into trouble. The visible magnet is 90x65mm, but the artwork you print needs to be larger so the paper wraps cleanly around the steel component with no white edges peeking out at the corners.
For this format, the artwork should extend to a 109x85mm outer cut line. That extra border is your bleed — the part that folds and tucks behind the magnet during assembly. A few rules of thumb:
- Keep important content inside the safety zone. Logos, faces and text should sit well within the central 90x65mm area, away from the trim edge.
- Let backgrounds run to the bleed line. Photos and colour fills should extend all the way to 109x85mm so no white shows after trimming.
- Mind the corners. On a rectangular magnet the corners are where wrap tension is highest, so avoid placing anything critical near them.
90x65mm rectangular fridge magnet template.
If calculating bleed by hand sounds tedious, you do not have to. A dedicated 90x65mm rectangular fridge magnet template adds the correct 109x85mm cut line automatically, so your artwork wraps perfectly every time.
What are 90x65mm rectangular magnets used for?
The wide aspect ratio makes this the most versatile magnet size for text-heavy and landscape designs. Here are the most popular uses:
Business card magnets
Plumbers, electricians, dentists, restaurants and salons love this format because it keeps a phone number on the customer's fridge permanently — far longer than a paper card survives in a wallet. It is one of the highest-retention marketing tools a local service business can print.
Landscape photography and art prints
The 3.5 x 2.5 inch horizontal canvas gives nature shots, cityscapes and family portraits enough room to show real detail. Artists and photographers use it to turn signature images into functional, sellable merchandise.
Calendars and schedules
The large surface area fits a full academic year, a sports fixture list, or a term schedule across multiple rows. Schools and clubs hand these out so families always have key dates within reach.
Emergency and reference magnets
Emergency contact lists, bin-collection schedules, clinic opening hours, and "what to do if…" reference cards all work beautifully in this size because the extra width keeps the text readable.
How to design a 90x65mm rectangular fridge magnet (free)
You do not need design software or any technical know-how. With My Badge Studio you can produce a professional, print-ready PDF in three steps:
- Choose the 90x65mm preset. Select the rectangular magnet template and pick your paper size — US Letter, A4, A3 or A3+. Landscape-oriented photos suit this layout best.
- Customise your layout. Upload your image, adjust the zoom and rotation, and add text. The auto-tiling feature packs the maximum number of magnets onto every sheet, so you waste less paper.
- Download your print-ready PDF. Generate a high-quality file with integrated cut marks for clean trimming and easy assembly with your rectangular badge press.
The whole process takes a couple of minutes, and you can start free with no credit card required.
Tip: Producing a batch for an event or a client order? Use the Mail Merge (Bulk Add) feature to drop in dozens of names or designs from a CSV file in one go.
Which paper format should I use?
Your choice depends on how many magnets you need per run and which printer you own:
- US Letter / A4 — ideal for home and office printers and small batches.
- A3 / A3+ — best for higher-volume production, since the larger sheet fits more magnets per page and lowers your cost per unit.
Every paper format is available for the 90x65mm size, so you can match the layout to your hardware. See the dedicated options for US Letter, A4 and A3.
Will the template work with my magnet machine?
Yes. The 90x65mm rectangular layout is precision-sized to match standard rectangular magnet presses, and is tested for accuracy with hardware brands including Tecre 90x65, VEVOR Rectangle, American Button Machines and JG Electronics. Because every parameter — size, bleed, paper format and layout — is built into the template, you skip the manual alignment maths that causes misprints.
Other magnet sizes to consider
The rectangular format is the widest option, but it is not the only one. If your design is more compact or square in shape, compare it with:
- 50x50mm square fridge magnet template — great for logos and single photos.
- 63.5x63.5mm square fridge magnet template — a larger square with more presence.
- Browse all templates and sizes.
Ready to design your 90x65mm rectangular fridge magnet?
With the bleed and layout handled for you, all that is left is the fun part — the design.
Frequently Asked Questions
What size is a 90x65mm rectangular fridge magnet?
It measures 90mm wide by 65mm tall, which is 3.5 x 2.5 inches — the same footprint as a standard business card. The printed artwork extends to a 109x85mm outer cut line to allow for wrap-around bleed.
What is the bleed for a 90x65mm magnet?
The artwork should run out to 109x85mm. That additional border wraps behind the steel component during assembly so no white edges show on the finished magnet. A dedicated template adds this cut line for you automatically.
How many 90x65mm magnets fit on a sheet?
It depends on your paper format. The auto-tiling feature fits as many as possible onto each sheet, and larger formats like A3 and A3+ yield more magnets per page, lowering your cost per unit.
Can I make business card magnets in this size?
Yes — the 3.5 x 2.5 inch size is the classic business card magnet format. It comfortably holds a logo, a few lines of text and a phone number, and keeps your details on a customer's fridge years.
Is the template free to use?
You can start designing for free with no credit card required. Paid plans add higher download limits and extra features such as Mail Merge and all-template access.
